Steve Moncrieff • November 24, 2025

cheesegeek announces festive collaboration with Big Potato Games

British artisan cheesemonger cheesegeek has partnered with Big Potato Games to launch ‘The Robin’ - a new festive cheese and games gift box - in time for gifting and hosting season, as it seeks to get more consumers engaged with the speciality cheese sector.


The box combines a selection of award-winning British cheeses - including Yoredale, Lincolnshire Red, Keen’s Extra Mature Cheddar, Rollright and Long Clawson Stilton - with one of three party games from Big Potato Games: Herd Mentality, P for Pizza or Tilt ‘n’ Shout. 


cheesegeek’s founder Edward Hancock said: “The Robin brings together two great British traditions - artisan cheese and playful games - offering a unique, experiential product for gifting or hosting this festive season.


“It also, importantly, is another step towards bringing artisan cheese to more people up and down the country, whilst continuing to support independent British cheesemakers.”


Edward added that The Robin is “the ultimate recipe for holiday fun”, combining a selection of cheesegeek’s deliciously moreish cheeses with laugh-out-loud party games to bring consumers together for an evening of “laughter, questionable tactics and the kind of light-hearted chaos that only happens at Christmas”. 


The Robin is available to order directly from cheesegeek’s website now, with the price starting from £48. 


Notes to editors 


Media enquiries
Lara Shingles

lara@mightycommscollective.com

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7453 645 974

About cheesegeek
Founded by Edward Hancock in 2017, cheesegeek has become the go-to customer brand for the best artisan cheese.
It successfully appeared in Dragons’ Den in 2021, receiving three offers and accepting investment from Steven Bartlett.
cheesegeek launched an exclusive retail range with Sainsbury's in summer 2024, making the best British cheese more accessible to all.


The company works with a number of high end, Michelin star restaurants to curate their cheeseboards.

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