Milly Moncrieff • February 5, 2025
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As a first issue we’d like to know what it is that you’ve enjoyed and what you’d like to see more of other than the addition of advertorials in the next few edits. We appreciate your opinions and want to make this newsletter not only about you but for you- to enjoy!
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A new generation of health-led consumers, amplified by social media and shifting nutrition science, is quietly reshaping value, perception and pricing power across the dairy category
Why a pharmaceutical revolution could quietly strengthen dairy’s place in the modern diet
The Supreme Court told Oatly it can’t use the word “milk.” Good. But a legal victory means nothing if the industry can’t answer a harder question: why are fewer people drinking it?